Digitalising New Age Fashion With Arvind Brands



One of the best parts about being in the fashion space is getting to know what’s trending and what’s new in the industry.

And what’s the newest-coolest thing in town? It’s from the house of Arvind!

Arvind Limited digitally re-launched two of their brands: Ruff N Tuff and Newport.

These are two brands that have been there since a long time but are now making a comeback in a brand new avatar. Especially Ruff n Tuff has been synonymous with denims and being ”macho”. I remember their ads from my childhood days and it’s a great feeling to be associated with them now.

They organised a lovely evening at Radisson Blu Atria Bengaluru, with wine & cheese, LIVE music, lots of interaction and of course, models heating up the ramp in their newest collection.

Personally, I felt the collection is oh-so-relatable. It’s comfortable, casual, trendy with a touch of new-age sass. Some of the quotes on the t-shirts like ”Girl Pwr” literally spoke to me. I’ve always been a huge fan of clothing with quotes so I’m sold.

Even the men’s wear had some great collection. It was exactly what guys would like- cool but not over the top and with a touch of style. The shirts, tees and denims have all been made keeping in mind comfort, season and latest trends. My favourite was the blue washed denim shirt. I’m definitely going to pick that up for my husband.

The awesome sauce clothes are going to be available on their own website as well as sites like Myntra, Flipkart and Amazon. So if you’re looking for clothes that are stylish and feel like your second skin, this one’s totes for you.


Happy shopping!


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